Intocable rose to mass popularity in the late '90s and became arguably the most successful tejano act of their day. Intocable's style of tejano is undeniably norteño in nature, driven by polka rhythms and heavily accented by accordion. The group even fashions itself as norteño (i.e., the cowboy look). However, their Texan roots and frontman Ricky Muñoz's gift for graceful pop melodies, among other subtleties, differentiate them from more traditional norteño acts like Los Tigres del Norte and Conjunto Primavera. Once Intocable established themselves on EMI Latin in the mid-'90s, they became one of the most steadily popular and commercially successful regional Mexican acts of their day.
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